Oftentimes, developing great content doesn't mean having to start from scratch. The best results come from a collaborative effort - working together to adapt your existing content and ideas to accommodate a changing public's wants and needs. As an experienced freelance writer and editor, I have worked extensively in many industries, including:
Advertising / Marketing / Public Relations
B2B
B2C
Construction
Financial
Healthcare
Industrial / Manufacturing
Legal
Non-Profit
Professional Services
Real Estate
Retail
Service
Technology
SEO WRITING
+ Search Engine Optimization (SEO) Web Content Writing / Rewriting
A beautiful, functional Web site means nothing if your target audience doesn't know it exists. With literally millions of Web sites in every possible niche, it's more important than ever that your site differentiate itself from your competition. Because a Web site serves as an interactive business card, your content should reflect the best aspects of your organization in easy-to-understand, relatable terms.
In regard to SEO, the quality of your content is extremely important. Your ultimate goal should be to create content that is both search engine-friendly and reader-friendly, all wrapped up into a few succinct paragraphs per page. Integrating specific keywords and keyword phrases into your Web site's content can greatly boost your rankings in search engines, making it easier and more likely for your target audience to find you.
+ SEO Articles
Keyword-rich articles that pique your target audience's interest can be extremely helpful in boosting your search rankings, as they have the potential to drive a large number of new visitors to your site within a relatively short period of time. Use SEO Articles as fresh content on your Web site, in blog posts and social media efforts; or, submit them to article directories, where they can boost your online credibility and assist in brand building efforts.
COPYWRITING
With a strong background in communications and a formal journalism degree from Ohio University's E.W. Scripps School of Journalism, I have a great deal of experience in crafting concise marketing and public relations collateral pieces.
If you're looking for professional, precise work at a reasonable fee, let's talk.
+ News Releases
+ Fact Sheets
+ Blog Posts
+ Case Studies
+ Newsletters
+ Product Descriptions
+ Marketing Materials
COPYEDITING/PROOFREADING
When you become too close to a piece of writing, it can be difficult to spot potential for improvement. An unbiased third party can be extremely helpful in identifying these weak areas and transforming the content from what you meant to say to what you actually mean in a way that speaks to your target audiences.
Or, perhaps you just need a freelance editor with a sharp eye to proofread your copy for some last-second peace of mind. Grammatical inconsistencies and errors can draw attention away from the overall purpose of your copy, which is to attract and retain readership and, ultimately, confidence in your organization.